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What is the New Orleans Coffee Festival?
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A one day event devoted to the celebration of people coming together to enjoy drinking and learning about coffee in a fun, welcoming, community atmosphere, with plenty of good food and music, highlighted by locally produced complementary products.
This concept was launched in October 2009 at the Freret Market amidst rave reviews. About 5,000 people attended, a record-breaking level of attendance for the Freret Market, which has been underway monthly for over two years. The energy and synergy of bringing together those who craft local coffees with those who love coffee was a unique and exciting opportunity, and a lot of fun, too. Of course, given the impressive success of the first year’s event, plans to make this an annual were immediately born.
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When is it?
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The 2nd annual New Orleans Coffee Festival is on Saturday, November 6, 2010 at the Freret Market (located at Freret Street near Napoleon Avenue) from noon to 5pm. The Freret Market’s mission of “providing a family-friendly neighborhood environment for the community to meet up each month with friends, enjoy good food, listen to music, and buy some art” is in close alignment with the purpose of the New Orleans Coffee Festival. In addition to the coffee exhibitors, there will be a wide variety of vendors, about 100 in total, including produce, baked goods, candles, t-shirts, jewelry, tiles, paintings, books, magnets, bags, music, and lots of good food and live music throughout the event.
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Who attends?
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Attendees will be those with a passion for coffee, who enjoy sharing good times with other coffee-lovers, and who are interested in learning more about coffee’s origins, growing and harvesting, roasting, grinding, blending, brewing, cupping, food recipes, fair trade, bird-friendly, and organic certifications, as well as the health benefits associated with it. This is not a trade show; it is open to the public. It is a unique opportunity for coffee roasters and brewers to personally meet their loyal customers, as well as be introduced to potential new customers, especially those who are naturally adept at creating buzz about products they embrace with exuberance.
The New Orleans Coffee Festival also serves as a cost effective informal focus group for exhibitors to learn firsthand about their loyal customers’ brand perceptions and guide them in their quests to enjoy that perfect cup of coffee, while they relax in the company of friends, both old and new. What a perfect opportunity for companies to extend invitations to their database of clients to come out and join the celebration of coffee and meet the people behind their favorite coffees!
For now, this is a local event, but we will all watch the New Orleans Coffee Festival will become a popular tourist attraction over the next few years. It is the creative ideas and combined energy of the people who choose to be a part of the New Orleans Coffee Festival is what will make it flourish. Suggestions and feedback are appreciated and encouraged.
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What makes this event unique?
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Most are amazed that a New Orleans Coffee Festival has been so long in the making, but this eagerly anticipated experience finally occurred last year – and is now here to stay each year! Heartfelt thanks go out to those dedicated supporters who have offered their continued encouragement and enthusiasm in making this dream a reality for all to enjoy.
The specially designed Cupping (Tasting) Flight is the featured highlight of the New Orleans Coffee Festival. Attendees may purchase a Cupping Flight Ticket for $5 from the New Orleans Coffee Festival booth; which entitles them to select up to 4 different 4 oz. tastes of coffee brands/blends (or any combination, for example 2 double tastings, or even a jumbo tasting of just one favorite) from the coffee vendor exhibits. Each of the vendors may select up to 4 different blends to present on the Ticket at the Festival. The Tasting Flight Ticket for last year’s event is at the end of this packet. There were 28 different coffees presented, from all around the globe. Packaged coffee for home-brewing is also available for purchase by attendees.
Additionally, coffee experts will be speaking about coffee and demonstrating tips on coffee roasting, grinding, brewing, tasting, storage, and usage in food recipes. Please visit the website for a complete updated list of presenters and topis. NewOrleansCoffeeFestival.com
The New Orleans Coffee Festival is not owned by any existing coffee brand, thus is able to independently facilitate the coordination of the various local coffee roasters and retailers, supported by those local businesses which compliment the coffee trade. Despite the high level of interest in this event, exhibit spaces and sponsorship opportunities will be limited for again this year, so that the Festival can continue to start off smoothly in the relaxed spirit with which it was born, with strong relationships being forged between all parties to lay the foundation for well-planned successful growth.
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What can I learn about coffee at the New Orleans Coffee Festival?
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The coffee exhibitors will be available to field any questions you might have about coffee at the festival. The following is a list of topics that will also be discussed:
12:30 History of Coffee, Society of New Orleans Baristas
1:00 New Orleans' role and historical impact in the coffee industry - Jesyka Bartlett
1:30 Coffee - From field to cup - Bob Arceneaux, Coffee Roasters of New Orleans
2:00 Coffee Roasting and Blending - Elizabeth Van Sant, Campbell's Coffee
2:30 Coffee Brewing - Matthew Sulfsted, Community Coffee
3:00 Cold Filtered Coffee Brewing, Society of New Orleans Baristas
3:30 Art of Expresso - Society of New Orleans Baristas
4:00 Latte Art - Society of New Orleans Baristas
4:30 Organic Coffees - Bill Thompson, Organo Gold
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Why such interest in Coffee?
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Wine consumption exploded in the U.S. during the 1970’s, the 1980’s brought beer micro-breweries into the spotlight, and then came the gourmet coffee shop boom in the 1990’s. In the 2000’s, the grocery coffee aisle tripled in size as consumers began to appreciate the taste differences of the large variety of coffee beans, roasts, blends, grinds, and brewing methods. The 2010’s are expected to attract even more interest in coffee, especially at-home brewing and coffee-related social events, due to the economical nature of the coffee beverage, its proven ability to “help get things done” through its inherent natural energy boost, and the growing variety of brands and selections available.
Coffee is consumed worldwide – it is a $19 billion per year industry, and is the fourth most valuable agricultural traded commodity in the world. Coffee is the #2 most consumed beverage in America (carbonated soda is #1). Over half (about 54%) of Americans drink coffee at least once a day, and over 77% of the adult U.S. population consumed coffee during the past year, with 63% consuming weekly. At-home coffee consumption is up by 5 points, with 83% of all coffee drinkers brewing coffee at-home at least once weekly. Of coffee consumers age 18-24, 29% now drink coffee daily; this target market is especially ripe for growth, as most have only purchased coffee in coffee shops, but are now eager to learn how to master the art of creating the perfect cup of coffee to suit their recent more cost-conscious tastes.
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How can drinking coffee be good for your health?
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In recent decades, some 19,000 international studies have been done examining coffee's impact on health. Here are a few of the findings:
- Enhances the functioning of the heart and metabolism
- Enhances memory and the ability to focus
- Stimulates the creative spirit and associative thinking
- Coffee has large amounts of antioxidants such as chlorogenic acid and tocopherols, and minerals such as magnesium, which have been shown to improve insulin sensitivity and glucose metabolism.
- Coffee contains more life-giving antioxidants to help fight cancer and heart disease than the former champions: cranberry, apple and tomato.
- Coffee helps to prevent hardening of the walls of blood vessels, since it increases blood content of benign cholesterol
- Coffee can help prevent the increase of blood pressure, as it contains polyphenols, which help expand the blood vessels
- Coffee has been demonstrated to reduce the risk of Type 2 diabetes, some forms of cancer and neurodegenerative disorders such as Alzheimer’s disease
- Regularly drinking coffee has been shown to lower the risk of Parkinson’s disease by 80%
- Colon cancer risk has been shown to be 25% less in coffee-drinkers than non-coffee drinkers, and 80% lower liver cirrhosis risk, and nearly half the risk of gallstones and other liver diseases
- Some studies show evidence that coffee may help manage asthma by increasing blood circulation and improving lung capacity
- Coffee has been proven to improve your mood and to diminish feelings of depression as it provides for an increase in the activity of the neurotransmitter dopamine
- Increases stamina
- Helps to overcome drowsiness
- Can reduce headache pain by improving circulation
- Stimulates activity of kidneys and improves the effectiveness of the digestion of food, relieving irregularities in the work of the digestive system, like heartburn, gastritis, etc.
- The compound in coffee, trigonelline, which gives coffee its bitter taste and its aroma have been found to provide anti-adhesive and antibacterial properties which help prevent dental cavities from forming and reduces plague.
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Why in New Orleans?
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Coffee is an integral part of the local culinary and social traditions in New Orleans, due to the city’s world-renowned reputation for fine food and drink, along with its long history in the coffee trade industry. New Orleans is one of the largest and oldest coffee importing ports in the country, with about 241,000 tons arriving annually from countless different regions in thirty-one countries around the world. Most of the imported coffee continues on its journey to roasting facilities further inland, but some of the coffee remains in Louisiana to be roasted and blended in the unique taste profiles offered by dozens of proud local coffee companies, some now in the fourth generation of families.
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How can I get information on becoming an exhibitor or a sponsor for the New Orleans Coffee Festival?
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Exhibitor Packets and Sponsorship Packets are available upon request. Please email : Info@NewOrleansCoffeeFestival.com.
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How can I get involved in planning the New Orleans Coffee Festival 2011?
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It is the creative ideas and combined energy of the people who choose to be a part of the New Orleans Coffee Festival is what will make it flourish. The New Orleans Coffee Festival is not owned by any existing coffee brand, thus is able to independently facilitate the coordination of the various local coffee roasters and retailers. All suggestions,comments, and feedback are appreciated and encouraged. Please email info@NewOrleansCoffeeFestival.com to let us know how you would like to be involved.
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What are the 35 coffees featured on the Coffee Tasting Flight for 2010?
How can I order the coffees featured after the Festival is over?
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There are 35 different coffee selections to choose from.
With the Coffee Tasting Flight ticket for $5, you get to choose four coffees to taste.
Find your favorite, then buy a pound to take home or give as a gift to a friend.
Also, re-order online later from your favorite roaster:
COFFEE ROASTERS OF NEW ORLEANS www.orleanscoffee.com/
Cafe Indigo - From El Salvador, 100% Bourbon variety coffee. Shade grown and sun dried on patios. Medium acidity, creamy and well-balanced. Nothing like it.
Fuego - Medium & dark Central American coffees. A complex, dark rich brew. Great for iced coffee, too. Fair Trade & Organic.
Mocha Java Dark Roast - Indonesian & African coffees roasted to a French roast and blended. Chocolatey and exotic.
Sumatra Gayoland French - Dark roast from Indonesia. Heavy bodied and syrupy. Has a cult following. Velvet Hammer. Fair Trade & Organic.
CAMPBELL's COFFEE www.CampbellsCoffee.com
Café Olé - A tribute to the slow food movement and the mañana attitude. You can't make this at home in a hurry. Sweet and creamy! Served iced.
Ju-Ju Brew - Premium Latin American beans roasted dark is the secret behind this success. Believe it, drink it, think happy thoughts, keep the gris-gris away.
Campbell's Fuel - If your engine's revving low, this is the perfect kick-start. Cold brewed fresh-roasted. Smooth flavor. High grade, high octane. Served iced.
Bali Blue - This single origin Balinese bean will perk you up! We roast it just long enough to coax all of the flavor that this region's coffees are known for.
PJ's COFFEE www.PJsCoffee.com
PJ’s Carnival Blend - The nutty, balanced aroma of this blend evokes memories of Mardi Gras time, but enjoy this spicy, medium-bodied brew anytime of the year!
New Orleans Roast Coffee & Chicory - a Blend of Dark Roasted coffee with a hint of LeRoux French Chicory. A New Orleans classic!
New Orleans Roast Medium - Nutty aroma with medium acidity and medium body. Our roasting process allows all the true coffee flavors and characteristics to come out. No bitter after taste.
PJ’s Decaf Columbian Supremo - Nothing interferes with PJ's perfect flavor. A special process removes as much as 99.5% of the caffeine while preserving more of the natural flavor.
SOCIETY OF NEW ORLEANS BARISTAS Visit on Facebook
Espresso Gustav - a blend of African and Indonesian beans that will blow you away with its dark and stormy flavors.
Espresso del Giorno - a complex blend of Central & South American, African and Indonesian, with a velvety body & bittersweet chocolate notes.
Espresso Milano - A light, northern Italian style, bright with milk chocolate tones, crisply elegant, also very good as regular coffee
GTO Fair Trade Espresso - deep, full body with a sweet, lingering aftertaste, complex, well balanced and organically grown
MELLO JOY www.MelloJoy.com
Café Louisiana - Same great coffee as our Dark Roast just roasted a little lighter for a more mellow flavor. Nutty flavors with a semi-sweet aroma. Puts the “Joi” in “Pure Joi”!!!
Decaf - Same great coffee as our Dark Roast just without the caffeine! This coffee puts the “Joi” in “Decaf Joi”!!!
Acadiana Blend - Medium body with the same great flavor as Dark Roast and Between Roast just roasted a little lighter giving a lively, nutty and smooth flavor. Truly a Louisiana Legend!!!
Southern Pecan - Our best selling flavor! Mello Joy Dark Roast with Pecan flavoring as well as actual pecan shavings!!
COAST ROAST COFFEE www.theCoastRoast.com
Sunrise Blend - Our blend of Central Americans and Indonesians. Full body with a great bright coffee flavor. Perfect for your every day morning brew.
Coffee and Chicory - high grown hard bean Arabica coffee, blended with chicory grown in the U.S.A. to put a specialty spin on this classic New Orleans cup of coffee.
Panama Boquete - Panama's ideal location provides the perfect balance between South and Central American coffees. Exclusive and highly sought after.
Guatemalan Maragogype -These HUGE Arabica coffee beans are very different. Producing a fantastic, interesting, bright cup of coffee. A fun coffee to see and taste.
WHO DAT? COFFEE www.WhoDat.com
WhoDat French Roast – Roasted right here in New Orleans, our pure, premium coffee is perfect for the morning’s first cup, or as a delicious compliment to any after-dinner celebration or special occasion.
WhoDat Medium Roast - Considering that New Orleanians like their coffee deep roasted and rich, our premium Who Dat Pure Medium Roast is as ‘light’ as it gets. These aromatic beans come from farms in exotic lands, all boasting the perfect blend of soils, temperature, rainfall, and tender loving care.
WhoDat Coffee w/Chicory – Chicory has long been revered in the South as a necessary addition to the finest of the world’s best roasts. The result is an enticing flavor that’s been enjoyed in this region for so many years. We’re proud to offer this ultimate concoction.
ORGANO GOLD www.HolisticCoffee.com www.healthycoffeebus.com
Organo Gold Gourmet Black Coffee - Packed with the healthy goodness of 100% Certified Organic Ganoderma Lucidum Red Mushrooms, acclaimed worldwide for more than 4,000 years as the “King of Herbs". Truly a celebration in a cup!
Organo Gold Gourmet Mocha - blends the finest variety of cocoa available with 100% Certified Organic Ganoderma Lucidum Red Mushroom. An energizing and healthy “Liquid Dessert” in a cup!
Organo Gold Gourmet Mocha - served iced for the discriminating world-class iced mocha lover, carefully blended with 100% Certified Organic Ganoderma Lucidum Red Mushroom.
Organo Gold Gourmet Latte - packed with nutrition from the 100 % Certified Organic Ganoderma Lucidum Red Mushrooms, and made with high quality aromatic coffee and infused with sweetened cream.
COMMUNITY COFFEE www.CommunityCoffee.com
Anniversary Blend - Rare Indonesian, Rwandan, and other African coffees roasted medium/dark. Has a sweet luscious fruity multidimensional aroma, a satisfying medium body; high acidity but not sharp; with an exotic and tangy after taste.
Holiday Jazz - Uniquely exotic coffees, roasted medium/dark. Meticulously blended. Aroma reminiscent of tropical flowers; flavor of spicy fruit. For the experienced coffee connoisseur.
Sumatra - This distinctive Indonesian coffee has a slightly earthy flavor and pronounced herbal nuances. The rich, almost syrupy body and penetrating aroma of this darkly roasted coffee make for a fully satisfying cup.
Founders Blend - Spectacular four bean blend: Colombian Toledo-Labeteca, grown in the remote Andes Mountains near Venezuela, blended with beans from the high mountain peaks in Kenya and Ethiopia and the rare and highly prized Brazil Santos Bourbon.
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What does it cost to attend?
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Attendance is free and open to the public.
Coffee Tasting Flights can be purchased for $5 each, which includes 4 tastings from the choice of 35 different coffees on the Tasting Flight for 2010.
Talk to coffee experts about how to brew and serve coffee then buy a package of your favorite coffee to brew at home or to give to a friend.
After the festival, re-order online from your favorite coffee roaster's website.
New Orleans Coffee Festival Mugs are available for purchase - $5
New Orleans Coffee Festival T-Shirts - men's and ladies styles - $15 each
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